Globalization has been a part of the world for many centuries, going as far back as the spread of Ancient Greek culture during the Hellenistic period, or the birth of the Silk Road, the famous trade route connecting China with the Mediterranean Sea. To use its most general definition, globalization is the process of connecting different parts of the world. However, globalization is more commonly used in reference to the growth of an integrated global economy characterized by free trade, the free flow of capital and the utilization of cheaper foreign labor markets to drive down production costs. The United States is the country most often associated with globalization, with good reason, which sometimes results in globalization being associated with “Americanization.” This phenomenon is typified by the presence of American brands, such as McDonalds, Burger King and, especially, Coca-Cola.
But it is incorrect to consider globalization as a distinctly American process. Globalization occurs whenever distinct different parts of the world connect with one another via the trade of information or resources, such as between England and India in the late 19th century. It is the process by which the experience of everyday life, marked by the transmission of commodities and ideas, becomes standardized around the world. Because of the technology of the time, the rise of Americanization was simply more rapid than previous instances of globalization, like England’s colonial presence in India or the Silk Road. Due to near-instantaneous communication and improved transportation technologies and services, and other factors such as mass migration and the movement of human resources, economic activity has rapidly expanded beyond the borders of countries to form today’s global market as we know it.
The economic benefits of globalization are obvious, of which America and China provide the best examples. Leading up to World War II, America was primarily an isolationist country with little involvement on the world stage except a two-year appearance in World War I from 1917-1918 and a quasi-imperialistic frame of mind between 1898 and 1904. The government even had a series of Neutrality Acts preventing the United States from taking part in foreign affairs, including refraining from joining the ill-fated League of Nations. But then World War II occurred and most of the world found itself beaten into a bloody pulp. The European powers of Germany, England and France had been badly devastated, while Japan and China were all but decimated, leaving just the United States and the Soviet Union as the primary world powers.
The Soviet Union, with its system of economic centralization under Communist rule, was ill equipped to expand and globalize against the United States and eventually collapsed, while the United States continues to function alive and well. The nature of globalization requires free trade and economic maneuverability, which a centralized economy restricts. As such, few Russian brands became as prominent as American brands. Because of its capitalistic economy, the United States expanded rapidly, developing into a global economy that formed the economic backbone for most of the world until recently. Now China has started to compete with the United States for economic superiority.
However, such rapid economic expansion has its costs. Critics of globalization claim it is detrimental to the social and natural sustainability of a region in the long-term, and question the benefits of continuous economic expansion. They also criticize the social structural inequality caused by globalization, and the colonial, imperialistic or hegemonic ethnocentrism, cultural assimilation and cultural appropriation that seemingly characterize globalization. Pointing to the rise of the United States post-World War II or the colonial dominance of European nations over Africa and Asia in the 1800s, critics highlight these historical examples of how countries with influence and money can essentially rule over less fortunate countries and dictate the course of action.
Based on my personal experiences growing up as an American citizen, the critics’ arguments to a point seem valid. Growing up in the 1990s and 2000s, I saw the impact of globalization was evident everywhere. My family lived in Europe for four years, visiting most European countries on the continent as far east as Poland, and the prevalence of American products like Burger King, Coca-Cola and Levis jeans was astounding. As a small child, I felt like America was everywhere and that globalization had broken down national borders, allowing everyone access to the same products and enjoy the American “way of life.” To a certain degree, it felt like I had never left the United States.
Globalization plays to the American ideals of individualism and competition. Americans, when they’re financially and socially successful, believe capitalism is the world’s greatest philosophy, and that hard work and determination will be enough to raise a person from poverty to affluence. And globalization has been great in breaking down borders, especially when it comes to bringing in foreigners to America.
As a student in elementary school, I constantly heard how American culture was a so-called “melting pot,” which was a metaphor for a diverse society becoming more harmonized over time, and that in turn is a soft way of saying cultural assimilation. The melting pot theorists claimed that many different races and cultures in the United States, from Hispanic or Black to Irish or Catholic, were mixing together to form a unique society. But on September 11, 2001, everything changed. The term melting pot disappeared from my life and teachers and other adults emphasized the American Way of Life, which played to a national ethos of life, liberty and the pursuit of happiness. The American way required citizens to be individualistic, dynamic and pragmatic, all of which are qualities that drive globalization. Americans believe in progress, self-improvement and education, which combined comprised the American ideal. And it’s worked well for the most part. The United States has been a dominant country since the end of World War II and currently shows no signs of stopping. In the past 70 years, the USSR, Japan and now China have risen and fallen while the United States remains consistently strong, and Americans attribute it to globalization and the dominance of American products in the economy.
But globalization has a dark side. Many Americans become insensitive to other cultures, assuming that America’s role in the world is because of the American way. Americans may start mocking and degrading other cultures, believing American culture to be dominant in every aspect. It causes Americans to become blind to their own differences, and prevents them from realizing that there is no true American culture except striving for financial success.
Globalization has led to the erosion of families and family relationships, something I have personally experienced. Globalization and the American Way encourage families to break up if sons and daughters want to succeed in life. Nowadays, young adults must be willing to regularly relocate if they want to advance in their careers. As a result, it’s no longer strange to hear how families are spread across the entire country, relying on the ease of transportation and communication to maintain familial bonds. But if families don’t avail themselves of Skype, e-mail and air travel, those bonds disintegrate.
Prior to globalization, American culture was more homogenous and families lived in the same house for generations, just as Russians once did as well.
Defined by its communal nature, Russian culture is at risk of following in the footsteps of American culture. With ease of travel and communication, Russian families will face the same temptations to break apart as American families, especially if relocating improves job prospects and earnings.
Globalization causes people to feel compelled to strive for financial success. Americans are raised on the success ethic of work hard, get ahead and be successful in whatever you do, sometimes perceived as equality of opportunity. However, equality of opportunity does not guarantee success or equal results and, according to Nina Khrushcheva, equality of outcomes is more important than financial success for Russians.
[1] Russians can be just as productive workers as Americans, but Russians prefer the labor to be completed for personal reasons instead of financial. This mental paradigm is where globalization will reconfigure Russian culture.
This inherent need for an equality of outcomes makes it difficult for Russians to comfortably practice capitalism because true capitalism will always result in inequality. Historically, Russia has frowned upon those who disproportionately succeed, such as resentment towards the kulaks, who were private farmers. Even today, Russia is slowly transitioning from what it’s always known, a centralized economy dictated by the government, to a more capitalist economy where more opportunities are easily had. Globalization is forcing Russia to chart its own path down roads it has never traveled before.
However, globalization’s impacts have been relatively limited given how large Russia is. Right now, the areas most affected are the major cities, such as St. Petersburg, Moscow and Ekaterinburg, while the rural villages lag far behind. But such a situation has always been the case. The villages contain a very different culture compared to the cities, and this is most evident when it comes to politics. Opposition politicians like Alexei Navalny possess limited appeal outside the major cities because of this cultural divide. The divide is even more evident when seen in person. When I was in St. Petersburg last summer, I witnessed firsthand the stark contrast when I visited a few of the villages on the city’s outskirts. Not only do village folk act much differently than city folk, but there’s very little in the way of modern conveniences. When I visited Ropsha, a small town on the outskirts of St. Petersburg, I saw a Пятерочка grocery store, a Russian-version of an American CVS convenience store, and it seemed completely out of place against the backdrop of Ropsha.
And yet, although globalization will continue to widen the cultural gap between cities and villages, it has opened up conversation between people. In St. Petersburg and Moscow, there are numerous foreign language centers and I volunteered at one of them, assisting the staff as a native English speaker. My presence can be attributed to the same tools that allow globalization to occur. When I started teaching, students were excited to have the opportunity to ask me many questions about American culture, my political beliefs and my intercultural experiences. I found myself easily engaged in conversations I hadn’t expected when I first arrived in Russia, and I spent many of my free afternoons with newly-found Russian friends, comparing and contrasting our respective cultures.
For all the negative attention globalization receives because of its erosion on a nation’s social identity, I think it’s more than balanced out by the growth of intercultural exchange. Globalization doesn’t cause cultures to die. Instead, globalization allows people to learn more about one another, and when global communication is used correctly, other cultures can receive the respect they deserve. Only when globalization is used solely xas a tool for the purpose of financial development does culture die, which just means that for multiculturalism to truly exist, and not become cultural assimilation, globalization should not be abused.
[1] Khrushcheva, Nina. Money and Wealth in Russia: Politics and Perceptions. International Affairs at The New School. April 2006. http://milanoschool.org/wp-content/uploads/2013/04/Nina2_2006-06.pdf